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The web page states the following, "Certification United States Mexico Canada." I viewed that the web site stated " For North America including the United States, Mexico and Canada." They also said " The North America Jujitsu Federation can also promoted you when you have reached the appropriate level in Jujitsu or Karate. REGISTRO DE RANGO Y PROMOCIONES. La Federación de América del Norte Jujitsu le puede ayudar con su rango." The meta header had jujitsu as the first search term. This keyword is followed by jui jitsu, judo, and north which isn't as urgent as jujitsu. The other words they uses is america. american is included and will not be seen by web engines.